Walovi: Erling Haaland's Herbal Drink in World Cup Spotlight

There’s a World Cup on, Erling Haaland is everywhere, and somehow a Chinese herbal drink has muscled its way into the global football conversation.

Anyone who has dipped into coverage of the Fifa World Cup 2026 will have seen it by now. In between the goals, the VAR debates and the endless tactical breakdowns, there’s Haaland – one of the most recognisable forwards on the planet – front and centre in viral clips, raising a bottle of Walovi.

No wonder the drink has become a talking point well beyond China’s borders. When a striker of Haaland’s stature throws his weight behind a product, it doesn’t just appear in ad breaks; it seeps into timelines, watch parties and dressing-room chatter.

The campaign leans heavily on his image: the ice-cold finisher with the blunt-force style, now paired with a traditional herbal concoction that has long been part of everyday life for many Chinese consumers. It’s a striking collision of worlds – European superstar, Asian heritage brand, global tournament.

This isn’t the usual energy drink blitz that has followed football for decades. Walovi sits in a different lane, drawing on the booming interest in wellness and traditional remedies while riding the wave of the sport’s biggest stage. The World Cup offers the perfect shop window, and the company has stepped straight into it.

For Haaland, it’s another sign of how modern elite players operate. Their influence stretches far beyond the pitch, into culture, lifestyle, and now, into the crowded, fiercely contested drinks market.

For Walovi, the message is simple: if you’re watching the World Cup, you’ll know their name. And once a brand has that kind of visibility during football’s biggest show, it rarely fades quietly into the background.