Justin Bieber’s World Cup Halftime Sneakers Sell for Charity

The 2026 FIFA World Cup final at MetLife Stadium already had history on its side. Spain v. Argentina for the trophy, the first-ever halftime show on football’s biggest stage, and a superstar cast led by Justin Bieber. Now, a pair of shoes worn for only a few minutes that night has turned into a serious win for charity.

Christie’s confirmed on Wednesday (July 29) that Bieber’s custom SKYLRK sneakers from his Matter Daddy line sold for $26,400 in the auction house’s One Goal sale — more than 10 times their original estimate of $2,000–$4,000.

Low-top, “latte” colorway, light pink accents. On paper, just another limited-edition drop. On the World Cup stage, during Bieber’s acoustic performance of “Everything Hallelujah” at halftime of the July 19 final, they became something else entirely: memorabilia with a cause.

Every dollar from the sale goes to the FIFA Global Citizen Education Fund, part of a $100 million initiative designed to widen access to both education and football for children worldwide. One brief run-out on the MetLife turf. A lasting financial impact off it.

Bieber’s kicks were far from the only items drawing big bids. The One Goal auction pulled in major numbers from across the halftime spectacle’s star-studded lineup.

• Shakira’s bright yellow costume from the official “Dai Dai” music video was snapped up for $8,250.
• An Earth Ball football signed by Shakira, Kaka and FIFA president Gianni Infantino brought in $3,850.
• Madonna’s bright pink, bedazzled fingerless gloves — worn during her opening set of the halftime show — soared to $41,800.

Then came the BTS effect.

Pieces worn by the group during their run through their Billboard Hot 100 No. 1 hit “Dynamite” collectively raised $300,300 for the fund. Fans drove up prices item by item:

• RM’s chunky Untitled-03 black boots at $19,800;
• j-hope’s black and red fingerless gloves at $28,600;
• Jin’s red leather belt at $16,500.

Suga’s red leather pants, complete with a sewn-in silk scarf listing the names of all the BTS members, went for $33,000. A custom black silk scarf with the group’s name, demon faces and footballs, worn by V, climbed to $46,200. Jung Kook’s red, black and white motocross jacket matched that figure at $46,200, while Jimin’s white and red jersey, detailed with BTS patches, topped the BTS lots at a remarkable $110,000.

Coldplay frontman Chris Martin, who curated the halftime set and closed the show with the original song “We Dance” alongside the PS22 Chorus, also saw his contributions turned into high-value keepsakes. The two-page handwritten lyric sheet for “We Dance” — lyrics on one page, the halftime setlist on the other, signed and carrying a message of love — sold for $15,400. A blue World Cup Earth ball inscribed with the names of the halftime performers by Martin cleared more than $6,000.

What began as a bold experiment — a Super Bowl-style halftime show in the middle of football’s most sacred 90 minutes — has already reshaped what a World Cup final can look and feel like. Now, thanks to one auction and a flurry of bids, it’s reshaping what it can give back.